How do you decide when to kill a campaign in affiliate marketing (nutra especially)? I used to cut after 3-4 days if ROI looked bad, but lost some slow starters. Now I wait for upward trends in conversions/approvals, or kill after $300-500 with zero momentum. Ever seen a hopeless one turn around late (like day 8+ after tweaks)? Everad's in-house nutra setup seems great for extending tests without bleeding budget – thoughts?
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Early on I used to kill things after 3-4 days if ROI looked ugly, but that cost me a few winners that just needed time to warm up or a small pivot. These days I watch for any upward trend in conversions or approval rates – if it's steadily tanking or stuck at zero momentum after say $300-500 spend with no signs of life, yeah, it's probably dead. Funny enough, I remember one that looked hopeless at day 8 but turned around after swapping a couple landing page elements. Still, most of the time if it's not showing promise by then, better to cut losses and move budget elsewhere. I think Everad is a perfect option for anyone in affiliate marketing. https://everad.com/ for some of my nutra flows – their in-house setup seems to help squeeze more out of testing phases without as much guessw